Friday, January 05, 2007

Clothes with a secret

I was watching one episode of CSI:NY when I came to know about this website www.edoclaundry.com.

The whole concept of edoclaundry is pretty cool. This guy designs a series of t-shirts which has code hidden in the graphic. (scramble the letters 'edoc' and you get 'code' - hence the name). Once you have figured out the hidden code, you need to go to the website and enter the code. There's a series of t-shirts and you need to figure out the codes in all and eventually in the end, u apparantly get to know the deep dark secret behind edoclaundry.


Pretty innovative way to sell t-shirts, dont you think? And quite a pricey way to entertain one self!

5 comments:

Anonymous said...

Here I'm :). Let me find it out :)

Anonymous said...

Browsed the web site. Interesting one. But could not get time to check for the codes etc.

Really it's good for those who wants solved the riddles and

fursat said...

Secretly post kar deeya aur bataya bhi nahin... :-(

The name of the site is pretty cheesy. I hope its not as easy as decoding edoc but don't you think that this person will have not-too-difficult codes for more sales. Its a good business plan but maybe not very sustainable.

fursat said...

Although, I love his marketing strategy by promoting the company through CSI, which is the hottest show right now. The company got lot of press coverage after the show aired.

fursat said...

This is what CNN.com wrote about the website...

"...The story revolves around the manager of the musical group, "Poor Richard," who has been murdered, and the female lead singer is the key suspect. She is hiding somewhere in the world and decides to communicate her innocence through clothes by giving you hints to evidence that can clear her name.

For example, a T-shirt may show an electric guitar with letters assigned to each string, such as I, D, I, U, O, T. But when you decipher this letter puzzle with information provided elsewhere on the shirt, it ends up spelling the word "facade."

Type this word into the www.edoclaundry.com Web site and a video will start playing that gives some information about the story. Collect all movie clips, rearrange them in correct order, and you'll learn even more about this mystery...."